Having the right customer support channels for your clients can make or break the user experience. One popular customer support option that you'll find on most modern websites is the live chat option, and it's one that you should consider adding to yours. Even though it might not seem like a must-have feature or that it will have a large impact on sales, customers appreciate it being on a website, so it's definitely something to consider adding to a website. Here are five reasons why clients prefer a live chat option on a website over other forms of support.

1. It Offers Quick Support When They Need It

Many forms of customer support aren't the fastest. If your clients were to email your support team, they may have to wait hours or longer to receive a response. Even then, it wouldn't guarantee that they wouldn't need to start a back-and-forth conversation that further extended the customer support process.

If they were to call your company, they could end up having to wait in a queue. Live chat support offers a speedier, more convenient customer support solution that helps them get their questions answered quickly.

2. It Feels More Personal and Opens Up Direct Communication

Some forms of customer support, like email support, can feel robotic and impersonal. The same goes for phone lines that are primarily supported using bots. Live chat is a great way to connect with the client, offering personally-tailored support that helps them feel as though they're developing a rapport with your company. If you want to add a personal touch to your client support approach, consider live chat.

3. They Enjoy Real-Time Resolution So They Can Go About Their Business Without Delays

If a prospective client needs support so they can proceed to make a purchase or book your services, any type of slowdown could translate into a lost sale. Live chat support offers real-time resolution so they can go about their business without getting slowed down by unanswered questions. The sooner you can help website visitors, the less likely they are to leave and seek desired products or services elsewhere.

4. They Receive Directions to Resources They'll Find Useful

You can incorporate numerous helpful features into your live chat support solutions. For example, if your clients are having trouble finding simple answers, directing them to popular resources immediately will allow them to learn more about your company so they can make an educated buying decision. These additional features can go a long way in improving the client experience.

5. It Presents Far Fewer Issues Than Automated Calls

Automated calls can take a while to get through. Clients may find themselves pressing button after button to get real support. In some cases, your automated system may not present a viable solution to their problem. With live chat options, even when automated, they're able to get quick support and speak with a human immediately when they need it.

There are plenty of reasons why live chat solutions are so popular on business websites. If you've yet to integrate live chat solutions into your website, consider these five points as inspiration to make it happen.