Your clients are almost certainly local if you run a landscaping business. Consider this when deciding how to market your services.
Investing in local SEO is a smart way to reach potential customers. The following overview explains why local SEO could play a key role in your success.
What is Local SEO?
Search engine optimization (SEO) involves improving the various factors that can determine whether your site or pages appear in the first page of Google results when users perform relevant searches. Be aware, Forbes reports that approximately 71% of businesses had websites in 2023. Prioritizing SEO is one way to stand out among the competition.
Local SEO is exactly what it sounds like: SEO that helps your site and pages show up specifically when users perform local searches. For example, someone looking for general information about landscaping tips wouldn't necessarily be performing a local search. Someone looking for a “landscaping company near me” would be.
How Local SEO Can Support Your Landscaping Business
You may not be doing enough to optimize your web presence if you're only focusing on general SEO strategies. By making local SEO the driving force behind your strategy, you could:
Focus on a Local Voice
To address the obvious first: yes, ideally, a local SEO strategy will attract more attention to your site from people who actually live or work in your service area. Achieving such a goal is critical when the nature of your business involves serving locals.
However, it's also worth noting that you may feel more comfortable making references to local events, places, etc. throughout your website if you know you're targeting a primarily local audience. Essentially, investing in local SEO for landscaping companies can help you cultivate a brand that reminds leads you truly are their neighbor.
Reaching the largest potential audience isn't always your goal when marketing a local business. Instead, you're better off striving to reach an audience consisting of people who may actually have use for your services. Even if you technically reach many individual audience members with a given ad or marketing campaign, you will have wasted your money if most of those audience members aren't likely to become customers.
Optimizing your landscaping business' marketing budget is critical. You'll be better able to do so successfully if you make a goal of reaching an audience consisting of locals.
Driving Content Ideas
A focus on local SEO can help you better determine what type of content to post on your website. For example, the landscaping needs of someone who lives in a region that gets snow during the winter may be different from those of someone who lives in a sunny climate all year long. Thus, you may struggle to come up with blog post ideas that will appeal to everyone in need of landscaping services.
Local SEO can sharpen your focus. When your overall strategy consists of targeting local customers, you may find it easier to come up with content ideas that are more specific to the needs of your customer base.
Capturing Leads' Attention at the Right Time
Someone conducting a local search for a landscaping company is likely someone who is ready to hire a landscaper. Through local SEO tactics, you can improve your chances of getting the attention of a lead who has reached this stage of search intent. If your pages appeared in relevant searches when a user was looking for more general information, you might get their attention at a stage when they're not planning to hire anyone yet.
Local SEO is Key to Local Success
The fact that your business has an online presence doesn't change the fact that a landscaping company is still a local operation. Your SEO strategy should account for this. By focusing on local SEO, you'll be confident you're spending your marketing budget intelligently. In an age when most people find local businesses online, this is an effective way to give your business an edge.
Main Street ROI offers local SEO services consisting of both monthly SEO services and regular SEO tune-ups.